Cookie Policy
Last updated: 19 October 2026
Who we are
MyHappyStreet is run by World Web Channels Ltd., 152 Bristol Road, Gloucester GL1 5SR. If you have any questions about this policy or how we use cookies, email us at max@myhappystreet.co.uk.
What cookies are
Cookies are small text files a website saves in your browser, so it can remember things between pages and visits. Websites can also keep small amounts of information in your browser's own storage ("local storage" and "session storage"), which works in a similar way. This policy covers both, and we call them all "cookies" below.
Some cookies are set by us. Others are set by companies whose services we use, such as Google. Some last only until you close your browser; others stay for a set time.
How consent works
When you first visit, you may see two messages:
- Google's consent message ("Consent" / "Manage options"), which asks whether Google may use cookies and your data to show personalised ads.
- Our cookie banner (from CookieYes), shown to visitors in the UK and EU, where you can accept, reject or choose by category.
Google's advertising and analytics services follow the choices you make: until you agree, they work in a limited way that doesn't store advertising or analytics cookies.
Some cookies are needed for the site to work (logging in, security, remembering your consent) and are always used.
The Brevo tracker is only used after you accept analytics cookies in our cookie banner.
At the moment, PostHog and our affiliate cookies (listed below) are used whether or not you accept analytics or advertising cookies. We're changing this so they follow your choice too, and we'll update this page when we have.
You can change your choice at any time using Cookie settings at the bottom of every page.
To change your choice in Google's consent message too, delete our cookies in your browser (see below) and reload the page: both messages will ask you again.
The cookies we use
Necessary
| Name | Set by | What it's for | How long |
|---|
MyHappyStreet | Us | Keeps you logged in. | Until you log out, or 30 minutes after you stop using the site |
.AspNetCore.Session | Us | Remembers things between pages during your visit. | Until you close your browser |
.AspNetCore.Antiforgery.* | Us | Security: stops other websites sending forms in your name. | Until you close your browser |
ARRAffinity, ARRAffinitySameSite | Microsoft Azure (our hosting) | Keeps your visit on the same server. | Until you close your browser |
mhs_rd | Us | Fraud prevention for refer a friend: remembers (encrypted) which member numbers have logged in on this browser, so members can't refer themselves. | 1 year |
cookieyes-consent | CookieYes | Remembers the choice you made in our cookie banner. | Up to 1 year |
FCCDCF, FCNEC | Google (consent message) | Remember the choice you made in Google's consent message. | Up to 13 months |
_GRECAPTCHA | Google reCAPTCHA | Security: checks that forms (joining, contact) are sent by a person, not a robot. | Up to 6 months |
Functional
| Name | Set by | What it's for | How long |
|---|
ReferralCode | Us | Remembers whose refer a friend link you opened, so they can be credited when you join. | 60 days |
GtyShareJoin | Us | Remembers that you opened a shared Guess the Year result, so we can welcome you to your county's team once after you join. | Up to 7 days |
gtySP:* (local storage) | Us | Remembers when we last offered to share your Guess the Year result and if you said "Not now", so we don't keep asking. | Until you clear it |
gtyBS:* (local storage) | Us | Remembers the day we last offered to share your place on the Guess the Year leaderboard, so we offer it at most once a day. | Until you clear it |
GtyStake | Us | Remembers which Guess the Year friend challenge link you opened, so you can join that challenge once you've signed up and confirmed your email. | 30 days |
RewardsUnlocked | Us | Remembers that you've chosen today's rewards. | Until midnight |
Visited_* | Us | Remembers which pages you've visited today. | Until the end of the day (UK time) |
ClickDate_* | Us | Records your daily visit once a day. | 24 hours |
mhsPopupTest:* (browser storage) | Us | How often you've seen our on-page messages, so they aren't shown more than they should be. | Until you clear your browser storage |
mhsPotLine:* (browser storage) | Us | Which message you saw last after claiming your bonus, so you see a different one next time. | Until you clear your browser storage |
mhs:autoclaim (browser storage) | Us | Claims your first daily bonus straight after you join. | Until you close the tab |
| Riddle quiz | Riddle (our quiz provider) | On pages that can show a quiz among our rewards: runs the quiz. Riddle may use its own cookies or browser storage for this. | Set by Riddle |
Analytics
| Name | Set by | What it's for | How long |
|---|
_ga, _ga_* | Google Analytics | Counts visits and shows us how the site is used. | Up to 2 years |
ph_*_posthog (cookie and browser storage) | PostHog | Shows us how the site is used, so we can improve it. If you're logged in, it's linked to your member number (not your name or email). | Up to 1 year |
Brevo tracker cookies (for example sib_cuid) | Brevo (our email service) | Only after you accept analytics cookies. Tells our email system when you visit (with your email address if you're logged in), so our emails can be more relevant. | Set by Brevo (up to about 6 months) |
mhsLR:* (browser storage) | Us | Lucky Street: remembers that we have already counted you revealing a draw's winning postcodes or seeing your win, so our analytics count it once. | Until you clear your browser storage |
Advertising
| Name | Set by | What it's for | How long |
|---|
__gads, __gpi, __eoi, IDE | Google AdSense | Show ads on our pages (including the Guess the Year page), limit how often you see the same ad, and (if you agree) personalise ads. | Up to 13 months |
_gcl_au | Google Ads | Measures when someone who saw one of our ads goes on to join. | Up to 90 days |
aff_a, aff_sub, aff_t, thr | Us (for our affiliate partners, through Offer18) | If you arrive from a partner's link, remembers the partner's reference so we can tell them you joined. | Up to 30 days |
aff_tracking_pixel, aff_tracking_script | Us (for our affiliate partners) | Tells a partner that someone they sent has joined. | Up to 24 hours |
We also use Google Tag Manager, which loads some of the Google services above. Tag Manager itself doesn't set its own cookies.
Third parties' own privacy policies
How Google uses cookies for ads
Google uses cookies to show ads on our site, based on your visits to this and other websites, and (if you agree) to personalise them. You can read how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites.
To turn off personalised ads from Google, go to Google's ad settings. You can also choose "Manage options" in Google's consent message on our site, or visit youronlinechoices.com to control personalised ads from many companies.
How to refuse or delete cookies in your browser
You can block or delete cookies in your browser's settings. If you block all cookies, you won't be able to log in. Help for the main browsers:
Changes to this policy
We'll update this page if the cookies we use change. The date at the top shows when it was last updated.
