MyHappyStreet — Privacy Policy

World Web Channels Ltd (United Kingdom) ("we", "us", "our") owns and operates the MyHappyStreet website and its prize draws, games and promotions.

We are registered with the Information Commissioner's Office (ICO) as a Data Controller under registration number ZA634854.

This Privacy Policy applies to www.myhappystreet.co.uk. We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR).

Privacy contact: max@myhappystreet.co.uk
Registered address: World Web Channels Ltd, 152 Bristol Road, Gloucester, Gloucestershire GL1 5SR, United Kingdom

• We do not sell or rent your personal data or our email list.
• We do not pass your personal data to lead buyers, survey companies or other businesses for their own marketing.
• All our emails are chosen and sent by us. You control which ones you get, and you can unsubscribe at any time.

• Account details: your email address, postcode and street name, and your first name and surname if you add them in My Details. We may also hold the town nearest your postcode.
• Consent records: see Section 7.
• Email preferences: your four email switches, holiday mode and your gambling opt-out.
• Draws and prizes: the draws you win, your claims, the PayPal email address you give us when you claim a prize, any review you write when claiming, and payment records.
• Reward Pot and activity: your daily bonus claims, streak, Reward Pot balance and history, levels, the offers and rewards you pick and complete, and your Guess the Year guesses (with the points they score and, while the leaderboard is running, the internet address and device each guess was made from, which we use only to check for duplicate accounts (for example before adding any leaderboard pot boosts) and delete after 3 months), leaderboard positions and pot boosts.
• Refer a friend: your personal referral link, how many times it has been opened, who joined through it, whether and when they qualified, bonuses paid, monthly prize draw entries and wins, and your leaderboard nickname and choice to be shown or hidden.
• How you found us: if you came from an advertising or affiliate partner, the partner's reference for your visit.
• Technical data: your IP address when you join, when you give or change consent and when you claim your daily bonus; your browser and device; cookies (Section 12).
• Usage data: the pages you visit and what you do on the Website (Section 9, PostHog).
• Interest summary: the type of offer you seem most interested in, worked out from the offers you have clicked (Section 4).
• E-cards: if you send an e-card, the email address you send it to, your name and message, and when it was sent and opened.

We do not collect telephone numbers, dates of birth or special category personal data.

• Running your account, the draws, prizes, games, Reward Pot and refer a friend: to perform our contract with you.
• Marketing emails: your consent (PECR). You can withdraw it at any time.
• Service emails (such as confirming your email address): to perform our contract with you.
• Consent records, age checks, fraud prevention and security: our legal obligations and our legitimate interest in running a fair, secure service.
• Analytics and improving the Website: our legitimate interests. This includes testing different versions of our pop-ups and on-page messages: our systems put each member into a test group (always the same group for the same test), and PostHog records which version you were shown and whether you tapped or closed it.
• Your personal message after claiming: after you claim your daily bonus, the Rewards page may show you a message about you, using your first name, today's bonus, your streak and Reward Pot, and how recently a prize was won by a member in your postcode area (for example GL) or your town. It never names or identifies anyone else, and PostHog records which message you were shown. Our legitimate interest in making the Website relevant to you.
• Showing winners (Section 8): our legitimate interest in showing that our draws are real and that prizes are paid, using as little information as we can. You can object (Section 14).
• The Brevo tracker (Sections 9 and 12): your consent to analytics cookies.
• Interest summary: from the offers you have clicked in the last 30 days (recorded by PostHog), our systems work out the type of offer you seem most interested in (for example "finance") and link it to your email address, so our emails can include offers you are more likely to want. It is only used by our own email systems. Our legitimate interest in sending you relevant offers. You can object at any time (Section 14) and we will stop.
• E-cards: when you send an e-card, we email it once, on your behalf, to the address you give us, with your name and message, and keep a record of it so the card can be opened and any e-card bonus credited. To perform our contract with you (it's a service you ask for); for the person you send it to, our legitimate interest in delivering a card a member chose to send them. We don't add them to our mailing list or send them anything else unless they join MyHappyStreet themselves. We keep the record while your account is open; the person who received a card can ask us to delete their email address at any time (Section 14).

Where we rely on legitimate interests, we have balanced them against your rights and freedoms.

Directly from you when you join, use the Website, change your settings, claim a prize or contact us.

Through a partner website where you agreed to join MyHappyStreet. In that case the partner collected your agreement, and we record that it came from them.

Automatically through cookies and similar technologies, and from the tracking information sent to us when you complete a third-party offer.

To join MyHappyStreet you tick a box agreeing to receive emails from us about prize draws, rewards and offers, including offers from partners and gambling-related promotions. MyHappyStreet is free because our prizes are paid for by these offers and the rewards you select.

• Email preferences: on the Email preferences page you can switch each type on or off: prize and draw emails, MyHappyStreet offers, partner offers and gambling-related offers. Switching all four off unsubscribes you.
• Holiday mode pauses our marketing emails until you turn it off.
• One gambling opt-out: if you opt out of gambling-related emails, on the Email preferences page or through the link in one of our gambling-related emails, the opt-out applies to all of our email services and shows on your Email preferences page.
• Unsubscribing: every marketing email has an unsubscribe link.

Partner offers are included in our own emails: we do not give your email address to partners, and partners do not email you on our behalf.

Service emails, such as confirming your email address, are sent whatever your preferences. We do not email prize winners.

So that we can show what you agreed to, as UK GDPR requires, we keep a record each time you:

• join (that you agreed to the terms, whether you agreed to emails, whether agreeing to emails was required, and which form you used);
• change an email switch or unsubscribe.

Each record holds the exact wording you were shown (where you joined on our own forms), your answer, your IP address and the date and time. If you joined through a partner, the record notes that the partner collected your consent. We keep these records while you are a member and afterwards for as long as we may need to show your consent.

• Winners page, winners strip and other pages: once a prize is paid (including a refer a friend monthly prize) we may show your first name, town, county (worked out from your postcode), postcode area (the first part of your postcode, for example GL1) and the amount you won on our public Winners page (in a random order on each visit), in the scrolling winners strip on the Rewards page, which members and visitors who are not logged in both see, and on other pages of the site, such as Guess the Year, where members see a few paid winners' first names, counties and amounts. We never show your surname, street, full postcode or email address there. The Rewards page may also say how much our latest winner claimed (the amount only).
• Featured winner: the Rewards page (for members and for visitors who are not logged in) may show the first name on the account and the town of a member who has claimed a prize of more than £30, with the amount.
• Today's winning postcode: draws are made by postcode (see our Terms). On the Rewards and Lucky Street pages, logged-in members are shown the winning postcodes of the latest draws. Each is the full postcode that won, which is the postcode of every winner there (yours, if you won). For a draw made before postcode draws began, it is the postcode of one of the winners on a winning street, or the street name if that winner has no postcode. No name is shown with it. On the Rewards page it is revealed once the member has claimed their daily bonus, and visitors who are not logged in see only a blurred example postcode. On the Lucky Street page, the postcodes are revealed to a member once they have picked 2 rewards there that day; visitors who are not logged in see them locked.
• Activity feed: when our activity feed is switched on, it shows recent activity such as daily bonus claims, streak milestones and paid prizes, without names. Members see only the first half of the postcode (for example "Someone in GL1") or the town (for example "A member in Leeds"), never a full postcode or a name. Visitors who are not logged in see it only on the Rewards page, located to the county only.
• Refer a friend: friends who open your referral link see your first name.
• Leaderboards: you only appear on the refer a friend leaderboard if you choose a nickname, and only your nickname is shown. The Guess the Year leaderboard (monthly, or in races of a few weeks when we run them) shows your nickname, or otherwise "Player from" and the first part of your postcode (for example "Player from GL51"), never your name or full postcode, with your points and position. Winners who have hidden themselves are shown as "A member". The leaderboard name you choose is shown publicly on our leaderboards (anyone can see the Guess the Year leaderboard page, logged in or not). We may suggest a name made from your first name and town: only you see the suggestion, and we only use it if you choose it. You can change your name or hide yourself from leaderboards at any time. If you refer friends while we run leaderboard points for referrals, we use who joined through your link and how many Guess the Year guesses they made that month to give you points, and we compare some details of your account and your friend's (email inbox, device, internet connection, postcode and surname) to check it isn't a second account; the leaderboard shows how many of your points came from friends, but not who they are. If we run the Guess the Year friends leaderboard, once you've scored points in a month, the members you referred, the member who referred you and members you've added as friends (by pressing "Add as a friend" on each other's challenge link, or, if we run friend challenges, by joining a friend challenge, which makes you friends with whoever started it; either of you can remove the other) also see your leaderboard name and your points and place that month among them (only that; it has no prizes), and you see theirs once they've scored; if you hide yourself from leaderboards you aren't shown there either. If we run the "Cleverest county in the UK" board, your Guess the Year guesses that month count towards the county of your postcode; it shows each county's place and average points once it has enough players, never names or how many players a county has. If you share your Guess the Year result while it's on, the message, picture and link preview also say your county and its place (unless you've hidden yourself from leaderboards). If you use "Share my result", we make a picture of your result showing your leaderboard name (unless you've hidden yourself or have no nickname) and your place that month, never the answer; we keep it so the link you share can show it, and anyone with the link can see it. If we run friend challenges, members in the same challenge see each other's leaderboard name and points that month (you choose to join one), and everyone in it sees the stake that its starter typed; we check stakes for rude words, contact details and money, and our team can see and remove any stake. If you use "Challenge a friend", the message and your challenge link go through the app you choose (for example WhatsApp, Facebook, X or text messages), under that app's own privacy policy.
• Refer a friend monthly prize draw: the winner is shown by their nickname, or as "A member".
• On-page messages: some of our pop-up messages mention the latest paid prize, using only the first part of its postcode (for example "GL51") and when the draw was, never a name or full postcode.

If you would rather not be shown as a winner, email us (Section 21) and we will leave you out of the Winners page, the winners strip, the featured winner, the activity feed, our on-page messages, the refer a friend monthly prize draw and the winners we mention in our emails.

We share personal data only with service providers that work for us, on our instructions, and with partners as described here:

• Microsoft Azure: hosts the Website and our database, and monitors the Website's performance and errors.
• Brevo (Sendinblue SAS): sends our emails. Brevo holds your email address, name, member number, postcode, street name, Reward Pot and streak figures, Guess the Year leaderboard points and position, email preferences, recent activity dates, which offers you have completed, the partner reference for how you found us, your email confirmation code and your gambling opt-out, so that our emails are relevant to you and go only to people who want them. If you accept analytics cookies, the Brevo tracker on our pages also tells Brevo when you visit, with your email address if you are logged in.
• Our email automation server: a server we run that sends emails about the rewards you pick. When you pick rewards it receives your member number, first name, email address, postcode, street name and the offers you picked.
• PostHog: analytics, so we can see how the Website is used. We do not send PostHog your name, email address, street or postcode. For logged-in members it records your member number with your streak, level and Reward Pot balance, together with the pages you visit and what you do on them.
• Google reCAPTCHA: protects our sign-up and contact forms from automated abuse. Google receives information about your device and browser for this purpose under Google's privacy policy.
• Riddle: runs the quizzes among our rewards. Pages that can show a quiz load Riddle's script, so Riddle receives information about your device and browser. If you take a quiz, it also receives your answers, with a reference number (not your name or email address) so that we can credit your reward.
• Postcode lookups: when you enter a postcode we send the postcode (not your name or email address) to Google's Maps geocoding service to find your street, and to postcodes.io to check and format it.
• Affiliate and advertising partners: when you click an offer, the retailer or affiliate network receives a tracking reference so the click can be recorded; we do not add your name or email address. If you came to MyHappyStreet through a partner, we tell that partner you joined, using the partner's own reference, not your name or email address. Anything you give a retailer on their own website is governed by their privacy policy.
• PayPal: we pay prizes to the PayPal email address you give us.
• Cookie and tag tools: CookieYes (our cookie banner) and Google Tag Manager (Section 12).
• Legal requirements: we may disclose data where the law requires it or to protect our legal rights.

Where a field is marked as required, we need it to provide the service. If you do not provide it, we may not be able to create your account, enter you in draws, pay a prize or provide the feature in question.

We show offers from companies we have commercial relationships with. When you click one you go to the company's website. If you choose to give them your details there, they are responsible for that data under their own privacy policy. Affiliate networks may set their own cookies and record your visit, purchase or sign-up so that the offer can be credited.

We use cookies so the Website works, to keep it secure, to analyse how it is used, to show ads and to credit offers. Our Cookie Policy lists every cookie we use, what it is for and how long it lasts, and explains how to make or change your choice. Google's advertising and analytics services follow the choice you make; the Brevo tracker is only used after you accept analytics cookies in our cookie banner. At the moment PostHog and our affiliate cookies are used whatever you choose, and we are changing this.

• Login and security cookies: keep you logged in and protect forms.
• Fraud-prevention cookie: while refer a friend is available, an encrypted cookie on your browser remembers the member numbers (up to 10) of members who have logged in on that browser, for one year, so that members cannot refer themselves from their own device. It is only stored on your browser.
• Referral cookie: when you open a member's referral link, a cookie remembers whose link it was for 60 days.
• Partner cookies: if you arrive from an advertising or affiliate partner, cookies remember the partner's reference so we can tell them you joined.
• Analytics: PostHog (Section 9) uses cookies or browser storage to recognise your visits. If you accept analytics cookies, the Brevo tracker (Section 9) also uses cookies.
• Advertising: Google AdSense shows ads on many of our pages, including the Guess the Year page. Google asks for your choice about personalised ads in its own consent message ("Consent" / "Manage options").
• Google Tag Manager loads other tags on the Website. Tag Manager itself does not collect personal data.

MyHappyStreet is UK-based. Some of our service providers (such as Brevo, PostHog and Google) process data outside the UK. Where they do, appropriate safeguards are in place in line with UK GDPR, such as adequacy decisions or standard contractual clauses.

You have the right to access your data, correct it, ask us to delete it, restrict or object to processing, withdraw consent, and complain to the ICO. Contact max@myhappystreet.co.uk. Requests are normally free and we will respond within one month.

If you ask us to delete your data, we remove your name, email address, postcode, street, IP addresses, PayPal email addresses, the reviews you wrote when claiming, e-card recipients and messages, and your details from our email service, and close your account. We keep records of prizes, payments and consents without those details, because we need them for our accounts and to show what happened; a prize record still shows the draw it was for, including the winning street or postcode.

We keep personal data only as long as we need it for the purposes in this policy and to meet our legal obligations. When you unsubscribe we keep the minimum needed to make sure we respect your choice. We keep prize and payment records, and consent records (Section 7), for as long as we may need them to show what happened.

We use appropriate technical and organisational measures to protect personal data. If a data breach is likely to affect your rights and freedoms, we will tell you and the ICO where the law requires it.

Our hosting automatically records requests to the Website, including your IP address, the date and time, the page requested, the result, and your browser and the referring page. We use these logs to run and secure the Website, diagnose problems and detect abuse (our legitimate interests). They are not used for marketing.

MyHappyStreet is only for people aged 18 and over. When you join you confirm that you are 18 or over, and anyone under 18 may not join. If you believe we hold data about someone under 18, please contact max@myhappystreet.co.uk.

Some decisions are made automatically by our systems: picking draw winners, checking Rewards Draw eligibility, calculating your Reward Pot and streak, and fraud checks such as stopping a second account for the same email inbox or a refer a friend bonus for referring yourself. If you think one of these decisions about you is wrong, contact us and a person will review it.

We may update this policy. The latest version is always on the Website with its date. Where changes are material, we will tell registered members by email.

Email: max@myhappystreet.co.uk
Address: World Web Channels Ltd, 152 Bristol Road, Gloucester, GL1 5SR, United Kingdom

You can complain to the Information Commissioner's Office (ICO) if you believe your data has been handled unlawfully: ico.org.uk, telephone 0303 123 1113.