MyHappyStreet — Privacy Policy

World Web Channels Ltd (United Kingdom) (“World Web Channels Ltd”, “we”, “us”, “our”) owns and operates the MyHappyStreet website and related prize draw and promotional services.

We are registered with the Information Commissioner’s Office (ICO) as a Data Controller under registration number ZA634854.

This Privacy Policy applies to: www.myhappystreet.co.uk

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR).

Privacy contact:
Email: max@myhappystreet.co.uk

Registered address:
World Web Channels Ltd
152 Bristol Road
Gloucester
Gloucestershire GL1 5SR
United Kingdom

This Privacy Policy explains how we collect, use, store, and protect your personal data when you:

• visit or use the Site,
• register an account,
• enter prize draws or promotions, or
• receive communications from us.

Important note on email content

By opting in to receive communications from MyHappyStreet, you consent to receive emails from us about our prize draws, Reward Pot updates, freebies, updates, and selected offers from companies we work with.

All emails are sent, selected, and controlled by MyHappyStreet, and you can unsubscribe at any time.

We process personal data lawfully, fairly, and transparently, only for specified purposes, and only to the extent necessary. We do not sell or rent personal data or our email list.

We process personal data to:

• operate the MyHappyStreet service (accounts, prize draws, Reward Pot, freebies, promotions, fulfilment),
• send emails to users who have chosen to receive them,
• select, approve, and deliver promotional content under our editorial control,
• fund, maintain, and improve the Site (including analytics and optimisation), and
• ensure security, fraud prevention, and regulatory compliance.

All processing is adequate, relevant, and limited in line with Article 5(1)(c) UK GDPR.

Personal Data

We may collect:

• Identity data: name or username (if provided)
• Contact data: email address
• Account & prize data: registrations, entries, eligibility checks, claims, and fulfilment
• Reward & engagement data: your daily visit streak count, Reward Pot balance, tier level, pot transaction history (amounts added through visits and completed offers), and pot payout records. This data is created and updated automatically each time you visit the site or complete an eligible offer, and is used to operate the Reward Pot feature and calculate prize payouts when your street wins a draw
• Technical data: IP address, browser/device information, cookies
• Usage data: pages visited, interactions with the Site
• Preference data: opt-in/opt-out status and email engagement activity

We do not collect telephone numbers for marketing purposes. We do not knowingly collect special category personal data.

Non-Personal Data

We also collect aggregated or anonymised data for reporting, analytics, and service improvement.

We use your personal data under the following lawful bases:

• Operating the Site, prize draws, and Reward Pot – contractual necessity and legitimate interests
• Sending opted-in emails – consent (PECR)
• Analytics, security, fraud prevention – legitimate interests
• Legal and regulatory compliance – legal obligation

Where we rely on legitimate interests, we have balanced those interests against your rights and freedoms. You may withdraw consent at any time.

Directly

When you:

• register or create an account,
• enter prize draws or promotions,
• update preferences,
• contact customer support, or
• choose to subscribe to MyHappyStreet emails, including via partner websites where you explicitly opt in to MyHappyStreet.

Automatically

Through cookies and similar technologies when you browse the Site.

Our default position

We do not sell, rent, or share personal data with third parties for their own direct marketing.

Service providers

We may share data with trusted service providers acting on our behalf (such as website hosting, email delivery, analytics, and security). These providers act only on our instructions and are contractually required to protect personal data.

Legacy cashback platform

If you previously participated in the MyHappyStreet cashback programme and are eligible to access our legacy cashback platform to complete outstanding offer activity or withdraw an existing balance, your personal data (including name, email address, account history, offer transaction records, and cashback balance) will continue to be processed for that purpose.

This processing is necessary to fulfil our obligations to you in respect of cashback validly earned under the previous programme, and is carried out on the basis of contractual necessity and legitimate interests (UK GDPR Article 6(1)(b) and (f)).

Access to the legacy platform is restricted to existing eligible users only. Data processed in connection with legacy cashback activity is subject to the same protections described in this Privacy Policy. Once your legacy cashback account is closed or your balance is withdrawn, we will retain only the minimum data necessary to comply with legal and financial record-keeping obligations.

Legal requirements

We may disclose personal data where required by law or to protect our legal rights.

Where certain fields are marked as required during registration or when using our services, this data is necessary either by law, by contract, or to provide you with the service you have requested.

You are always free to choose not to provide this data. However, if you do not provide required information, we may be unable to create your account, process your prize draw entry, fulfil a claim, or otherwise provide the service or feature in question.

We promote offers from companies with which MyHappyStreet has commercial relationships.

When you click an offer:

• you are redirected to a third-party website, and
• in some cases, limited information you previously provided (such as your email address) may be pre-populated for convenience.

This does not submit your data automatically. You remain in full control and decide whether to submit it. If you do, the third party becomes responsible for that data under their own privacy policy.

Affiliate tracking

Some offers on the Site are connected to affiliate networks. When you click through to a partner offer, the affiliate network may process data about that interaction — including your IP address, browser information, the fact that you arrived from MyHappyStreet, and any subsequent purchase or activity on the partner's site. This tracking is used to record commission and to ensure you receive credit for completing a task. The affiliate network will set cookies on your device for this purpose where you have given consent. Each affiliate network we work with operates under its own privacy policy. Where we are aware that an affiliate network transfers data outside the UK, we will ensure appropriate safeguards are in place.

Most surveys are run by MyHappyStreet and used internally.

Where a survey is run on behalf of a named third party and requires data sharing, this will be:

• clearly explained at the point of participation,
• limited to the stated purpose, and
• subject to your explicit consent at that time.

We do not rely on blanket registration consent for survey data sharing.

Emails are sent only to users who have chosen to receive communications from MyHappyStreet.

We send two emails per day — one for the morning draw result and one for the afternoon draw result. Emails also include MyHappyStreet prize draw results, Reward Pot updates, freebies, and offers from companies with which we have a commercial relationship.

All email content is selected, approved, and sent by MyHappyStreet under our full editorial and operational control. Third parties do not send emails directly to you on our behalf.

Every email includes a clear unsubscribe option. You can opt out at any time.

Consent documentation

When you register and consent to receive emails from MyHappyStreet, we record your IP address at the point of consent for documentation purposes. This is required by UK GDPR Article 7(1) so that we can demonstrate that valid consent was obtained. This record is retained for as long as your consent remains active and for a reasonable period thereafter in case of any legal challenge.

MyHappyStreet is UK-based. We use service providers including:

• Microsoft Azure – website hosting
• Brevo (Sendinblue SAS) – email delivery

Where data is processed outside the UK, appropriate safeguards are in place in accordance with UK GDPR.

You have the right to:

• access your data,
• correct inaccuracies,
• request deletion,
• restrict or object to processing,
• withdraw consent, and
• complain to the ICO.

Requests can be made via max@myhappystreet.co.uk and are generally free of charge. We will respond within one month in line with our obligations under UK GDPR.

We retain personal data only for as long as necessary for the purposes described in this policy and to meet our legal obligations.

Minimal suppression data may be retained to ensure opt-out requests are respected. Legacy cashback data is retained only until accounts are closed or balances withdrawn, after which only the minimum required for legal and financial record-keeping is kept.

We use cookies to ensure the Site functions correctly, analyse performance, and improve user experience.

Cookies are managed using a CookieYes consent banner, which allows you to:

• accept cookies,
• reject non-essential cookies, or
• manage preferences by category.

Non-essential cookies are not set unless you give consent. You can change or withdraw consent at any time via the cookie settings on the Site.

Google Tag Manager

We use Google Tag Manager to manage and deploy tracking and analytics scripts on the Site. Google Tag Manager itself does not collect personal data, but it may load third-party tags (such as analytics tools) that do. These tags are only activated where you have given the relevant category of consent via our cookie banner. Google Tag Manager is operated by Google LLC. For more information, see Google's privacy policy at policies.google.com/privacy.

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure.

If a data breach occurs that affects your rights and freedoms, we will notify you and the ICO where legally required.

Our website is hosted on Microsoft Azure. As is standard practice for web hosting, our web server automatically generates access logs when you visit the Site. These logs may include:

• your IP address,
• the date and time of your request,
• the URL requested,
• the HTTP method (e.g. GET or POST),
• the HTTP status code returned,
• the amount of data transferred,
• your browser type and version (user agent), and
• the referring page (if you followed a link to us).

This data is collected automatically for the purposes of operating and securing the Site, diagnosing technical problems, and detecting abuse or unauthorised access. The lawful basis is our legitimate interest in maintaining a secure and functioning service (UK GDPR Article 6(1)(f)).

Server access logs are retained for a short period (typically up to 7 days) and are then deleted or anonymised. They are not used for marketing or profiling, and are not shared with third parties except where required by law or to investigate suspected security incidents.

Where personal data is transferred outside the UK, appropriate safeguards are used in line with UK GDPR, including standard contractual clauses or adequacy decisions where applicable.

MyHappyStreet is intended for users aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently collected data from a minor, please contact us immediately at max@myhappystreet.co.uk.

We may use automated processing to analyse usage patterns, calculate Reward Pot balances and streak levels, and improve our services.

This automated processing does not produce legal or similarly significant effects on you. You may object to automated processing at any time by contacting us.

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or data practices. The latest version will always be published on the Site with an updated effective date. Where changes are material, we will notify registered users by email.

You have the right to request access to, rectification of, and/or erasure of any personal data that we hold about you under the Data Protection Act 2018 and UK GDPR.

If you believe any part of your personal information is incorrect or incomplete, or if you wish to have your data deleted, please contact us at the address below. We will take the necessary action promptly and confirm the outcome to you.

Email: max@myhappystreet.co.uk

Address:
World Web Channels Ltd
152 Bristol Road
Gloucester
GL1 5SR
United Kingdom

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been handled unlawfully:

Website: www.ico.org.uk
Telephone: 0303 123 1113