PRIVACY POLICY

World Web Channels Ltd (United Kingdom) ("World Web Channels Ltd", "we", "us", "our") owns and operates the MyHappyStreet website and related prize draw and promotional services.

We are registered with the Information Commissioner's Office (ICO) as a Data Controller under registration number ZA634854.

This Privacy Policy applies to: www.myhappystreet.co.uk

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR).

Privacy contact:
Email: max@myhappystreet.co.uk

Registered address:
World Web Channels Ltd
152 Bristol Road
Gloucester
Gloucestershire GL1 5SR
United Kingdom

This Privacy Policy explains how we collect, use, store, and protect your personal data when you:

• visit or use the Site,
• register an account,
• enter prize draws or promotions, or
• receive communications from us.

Important note on email content

By opting in to receive communications from MyHappyStreet, you consent to receive emails from us about our prize draws, freebies, updates, and selected offers from companies we work with.

All emails are sent, selected, and controlled by MyHappyStreet, and you can unsubscribe at any time.

We process personal data lawfully, fairly, and transparently, only for specified purposes, and only to the extent necessary.

We do not sell or rent personal data or our email list.

We process personal data to:

• operate the MyHappyStreet service (accounts, prize draws, freebies, promotions, fulfilment),
• send emails to users who have chosen to receive them,
• select, approve, and deliver promotional content under our editorial control,
• fund, maintain, and improve the Site (including analytics and optimisation), and
• ensure security, fraud prevention, and regulatory compliance.

All processing is adequate, relevant, and limited in line with Article 5(1)(c) UK GDPR.

Personal Data

We may collect:

• Identity data: name or username (if provided)
• Contact data: email address
• Account & prize data: registrations, entries, eligibility checks, claims, fulfilment
• Technical data: IP address, browser/device information, cookies
• Usage data: pages visited, interactions with the Site
• Preference data: opt-in/opt-out status and email engagement activity

We do not collect telephone numbers for marketing purposes.

We do not knowingly collect special category personal data.

Non-Personal Data

We also collect aggregated or anonymised data for reporting, analytics, and service improvement.

We use your personal data under the following lawful bases:

• Operating the Site and prize draws – contractual necessity and legitimate interests
• Sending opted-in emails – consent (PECR)
• Analytics, security, fraud prevention – legitimate interests
• Legal and regulatory compliance – legal obligation

Where we rely on legitimate interests, we have balanced those interests against your rights and freedoms.

You may withdraw consent at any time.

Directly

When you:

• register or create an account,
• enter prize draws or promotions,
• update preferences,
• contact customer support, or
• choose to subscribe to MyHappyStreet emails, including via partner websites where you explicitly opt in to MyHappyStreet.

Automatically

Through cookies and similar technologies when you browse the Site.

Our default position

We do not sell, rent, or share personal data with third parties for their own direct marketing.

Service providers

We may share data with trusted service providers acting on our behalf (such as website hosting, email delivery, analytics, and security). These providers act only on our instructions and are contractually required to protect personal data.

Legal requirements

We may disclose personal data where required by law or to protect our legal rights.

We promote offers from companies with which MyHappyStreet has commercial relationships.

When you click an offer:

• you are redirected to a third-party website, and
• in some cases, limited information you previously provided (such as your email address) may be pre-populated for convenience.

This does not submit your data automatically. You remain in full control and decide whether to submit it. If you do, the third party becomes responsible for that data under their own privacy policy.

Most surveys are run by MyHappyStreet and used internally.

Where a survey is run on behalf of a named third party and requires data sharing, this will be:

• clearly explained at the point of participation,
• limited to the stated purpose, and
• subject to your explicit consent at that time.

We do not rely on blanket registration consent for survey data sharing.

Emails are sent only to users who have chosen to receive communications from MyHappyStreet.

Emails include MyHappyStreet prize draws, freebies, updates, and offers from companies with which we have a commercial relationship.

All email content is selected, approved, and sent by MyHappyStreet under our full editorial and operational control.

Third parties do not send emails directly to you on our behalf.

Every email includes a clear unsubscribe option.

MyHappyStreet is UK-based. We use service providers including:

• Microsoft Azure – website hosting
• Brevo (Sendinblue SAS) – email delivery

Where data is processed outside the UK, appropriate safeguards are in place in accordance with UK GDPR.

You have the right to:

• access your data,
• correct inaccuracies,
• request deletion,
• restrict or object to processing,
• withdraw consent, and
• complain to the ICO.

Requests can be made via max@myhappystreet.co.uk and are generally free of charge.

We retain personal data only for as long as necessary for the purposes described and to meet legal obligations.

Minimal suppression data may be retained to ensure opt-out requests are respected.

We use cookies to ensure the Site functions correctly, analyse performance, and improve user experience.

Cookies are managed using a CookieYes consent banner , which allows you to:

• accept cookies,
• reject non-essential cookies, or
• manage preferences by category.

Non-essential cookies are not set unless you give consent.

You can change or withdraw consent at any time via the cookie settings on the Site.

We use appropriate technical and organisational measures to protect personal data.

If a data breach occurs that affects your rights and freedoms, we will notify you where legally required.

Where personal data is transferred outside the UK, appropriate safeguards are used in line with UK GDPR.

MyHappyStreet is intended for users aged 18 and over. We do not knowingly collect data from children.

We may use automated processing to analyse usage and improve services.

This does not produce legal or similarly significant effects. You may object at any time.

We may update this Privacy Policy from time to time. The latest version will always be published on the Site with an updated effective date.

You have the right to request access to, rectification, and/or erasure of any personal data that we hold about you under the Data Protection Act 2018 and the GDPR.

Should you believe that any part of your personal information collected by us is either incorrect or incomplete, or should you wish for any of your data we may have saved to be completely deleted, please do not hesitate to contact us either by email or at our physical address - see below. We assure you that the necessary action will be taken immediately to correct or delete any incorrect information.

Should you have any questions regarding this Privacy Policy, please contact us:

Email: max@myhappystreet.co.uk

World Web Channels Ltd
152 Bristol Road
Gloucester
GL1 5SR
United Kingdom